Almost three decades in this industry has enabled me to develop what I call ‘brilliantly simple’ phone systems. These solutions will make communications and collaboration second nature for your workforce. And of course they save you big dollars in ongoing phone costs… another reason why they are brilliant!

When it comes to telephony technology, I’ve found that many telephone system vendors tend not to spend the time to better understand the needs of each business, trying to sell the product with the latest buzz words to confuse the potential client. It’s not uncommon for inexperienced staff to stretch the truth when it comes to what their telephone systems can do.

I put this document together to help people become aware of the type of buyer they are so their business needs and future options (and pitfalls) are correctly matched with the ideal telephone system.

I’ve been able to piece all of this together because for the better part of my career I’ve installed, maintained and sold Telephone Systems. This has also allowed me to provide sound advice from ‘Feet on the street practical experience. The aim has always been to achieve the best solution and value for money for my clients.

Background To This Report.
This report is intended to help you identify your most important needs, so you can filter out the techno babble when evaluating which system will best suit your business needs. Your business is unique and has a strong point of difference so you can separate yourself from the challengers. Not dissimilar, phone systems aren’t one and the same either, each has individual unique advantages.

The world is changing very fast and jumping aboard the technology wagon is getting easier every day, just as it is to remain in the status quo. In fact many business owners agreed their technology purchases did not benefit their business in the way it was expected or imagined. The keynote element in this report is to educate you on the fundamentals so you to gain a simple yet strong understanding of the potential pitfalls. Someone else’s experience is the best teacher, read about other business owners who have gone before you.

Appreciating the type of buyer which best describes your business and its unique requirements means you can lead the sales process and remain in control, potentially saving massive amounts of time and money. You’ll also become further aware of slick sales spiel tactics used to gloss over vital considerations.
A genuine professional telecom expert will expand your knowledge revealing concepts where you can gain significant financial advantage. Additionally you’ll be exposed to opportunities to massively improve business processes. A Trusted advisor will more willingly “go the extra mile” for you when viewed as a trusted advisor rather than just another supplier.

Buyer Types
There are usually 4 types of buyers, they are:
Basics (5 -15 users): Want basic communications, easy to use, low purchase price and low monthly operating costs.

Small Medium Business (15 – 50 users): Well established in business, Larger call volumes, more sophisticated needs,
Solution focused, Looking for efficiency and productivity improvements, enjoy and want to take advantage of new technology

Small Enterprises (50 – 250 Users): Want advanced and customised business communication features to suit their complex requirements

Enterprise (250 Plus users): Demand tight integration telephony control, strict service level assurances, Mobility, Remote Worker Access and intricate call routing options.